Your Partner in the Satellite Industry
The SBCA provides a strong voice to support member businesses in dealing with local zoning and ordinances, homeowner’s associations, and landlords that discriminate against the lawful installation of home satellite antennas.
The public and lawmakers alike have a limited understanding of consumers’ right to home satellite services; strengthening our education efforts with legislators, regulators and local governments are vital to the protection and growth of the satellite industry. As local satellite professionals, we need you to be the industry’s eyes and ears on the ground as you often are the first ones to hear about an issue before it rises to a critical level. Local businesses are important stakeholders in the legislative process as they are made up of voters who are a significant source of jobs and tax revenues.
The satellite industry is a major presence in the pay television market. We can no longer run under the radar. We are being targeted by our competitors and being viewed as a source of tax revenue by state governments. We need your help to take the offensive to advocate our position to sustain satellite industry growth.
Users of DIRECTV can access a new Alexa skill that helps them cancel cable subscriptions using the Alexa smart speaker. Users can trigger the action by saying, "Alexa, help me quit cable" to be connected to a cable company representative. MediaPost Communications (12/5)
Sling TV is offering its customers subscriptions to educational app Hopster. Hopster costs $5 monthly, and includes video books as well as music and children's television shows. Digital TV Europe (12/10)
The television industry needs to understand addressable advertising better, said DISH Media's Kevin Arrix. DISH's Sling TV has teamed up with audience measurement provider Comscore for cross-platform measurement of addressable advertising. Beet.tv (12/11)
DIRECTV Now has shipped its streaming players, currently called Ospreys, to a group of subscribers selected as beta testers. Osprey could be the set-top box the streaming service uses to eliminate the need for satellite fees or dish installation. Cord Cutters News (12/6)
A recent Horowitz Research study found that Asian-Americans prefer streaming services over live TV, with viewers turning to Netflix and YouTube for content. Their streaming habits may reflect the larger issue of representation; while upward of 21 million Asian-Americans live in the US, a mere 4% of regular actors on TV series are Asians, the 2017 Tokens on the Small Screen study reports. Multichannel News (12/10)